← All work01/08
ZUS Coffee Ngupi Activation — Brand Activation by La Memoria (photo 1)
ZUS Coffee Ngupi Activation — Brand Activation by La Memoria (photo 2)
ZUS Coffee Ngupi Activation — Brand Activation by La Memoria (photo 3)
ZUS Coffee Ngupi Activation — Brand Activation by La Memoria (photo 4)
ZUS Coffee Ngupi Activation — Brand Activation by La Memoria (photo 5)
ZUS Coffee Ngupi Activation — Brand Activation by La Memoria (photo 6)
ZUS Coffee Ngupi Activation — Brand Activation by La Memoria (photo 7)
ZUS Coffee Ngupi Activation — Brand Activation by La Memoria (photo 8)
Brand Activation
● ZUS Coffee
Sunway Pyramid, Blue Concourse

ZUS Coffee Ngupi Activation

A modern kopitiam-inspired celebration of local coffee culture.

At Sunway Pyramid Blue Concourse, La Memoria Event brought the ZUS COFFEE Ngupi launch to life through a modern kopitiam-inspired brand activation.

Rooted in familiarity yet reimagined for today, the space was designed to celebrate local coffee culture through immersive storytelling, thoughtful spatial design, and engaging touchpoints.

From interactive activities and curated merchandise to a striking coffee-cup centrepiece that anchored the experience, the activation invited visitors to slow down, connect, and rediscover the joy of a good cup of coffee.

Let’s talk ↗
01/08